Jollibee and DoorDash debut new mobile Kitchen in Ontario
Created through an exclusive partnership between the two companies, the reimagined, movable restaurant concept will be located at the southwest corner of the CF Lime Ridge Mall.
Hamilton residents can order for pickup or delivery Jollibee dishes exclusively through through DoorDash (doordash.com or the DoorDash app) or Jollibee’s online channels (jollibeefoods.com)
Going a step beyond the traditional ghost or commissary kitchen, the 15-meter traveling kitchen will allow the Jollibee brand to expand its presence in both existing and new markets without the traditional overhead costs of opening a brick-and-mortar store.
DoorDash and Jollibee collaborated on both the design and build-out of the innovative mobile concept, transforming a flatbed trailer into a fully customized working kitchen that features state-of-the-art fryers, optimized utility connectivity, and ample storage and refrigeration space.
They also worked closely together to identify the ideal location to launch their unique mobile kitchen offering.
The companies selected the Hamilton site by pairing Jollibee’s expansion objectives with aggregated insights from DoorDash data to help Jollibee maximize customer accessibility and delivery range.
The mobile kitchen will service surrounding areas, including Downtown Hamilton, Stoney Creek, McMaster University, and Hampton Heights and will remain in Hamilton for at least six months before eventually traveling to a new (to be determined) North American locale.
“As we continue to expand our store network across Canada, the mobile kitchen provides the ideal platform to serve our customers in a more flexible and far-reaching capacity, especially in communities where we don’t yet have a physical store location,” said Maribeth Dela Cruz, President of Jollibee Foods Corporation North America, Philippine Brands. “DoorDash has been an indispensable business partner throughout this process, enabling us to optimize its seamless ordering and helping us to access new customers, and we are thrilled to be able to extend our signature ‘joy of eating’ through the power of this innovative partnership – throughout Hamilton and beyond.”
The mobile kitchen will service customer orders seven days a week, from 10 AM to 9 PM daily, and offer a limited menu of iconic Jollibee dishes, including: Jolly Crispy Chicken (Original or Spicy); Jolly Spaghetti; Peach Mango Pie: No meal is complete without this dessert made with peaches, real Philippine mangoes and an light and crispy crust.
Last year, Jolly Crispy Chicken was among the top 10 most ordered food items on the DoorDash platform and Peach Mango Pies ranked in the top 20 most ordered list.*