ABS-CBN names new Global COO

New ABS-CBN Global COO Aldrin M. Cerrado. CONTRIBUTED

ABS-CBN Corporation announced the appointment of Aldrin M. Cerrado as the new chief operating officer (COO) of ABS-CBN Global Ltd., which oversees all of the network’s international subsidiaries and manages its global flagship brand, The Filipino Channel (TFC).

Cerrado succeeds Olivia De Jesus, who has retired from the company effective Jan.31, 2021.  Prior to this appointment, Cerrado served as Chief Financial Officer (CFO) and Chief Compliance Officer of ABS-CBN Corporation and was immediate past CFO of ABS-CBN Global.

In his capacity as ABS-CBN Global COO, Cerrado will provide the vision and leadership in steering and growing the business in a highly challenging global economic environment and in fast-evolving regional Filipino markets overseas.

Prior to joining ABS-CBN on July 1, 2012, Cerrado was a partner in Sycip Gorres Velayo & Co, the largest professional services firm in the Philippines.  He is a certified public accountant (CPA) with close to 30 years of experience. In 2016, the Philippine Institute of Certified Public Accountants (PICPA) gave Cerrado the Outstanding Certified Public Accountant award at its 71st national convention.

Cerrado completed his degree in business administration from the University of Santo Tomas and obtained his MBA, with distinction, from the Asian Institute of Management.