Ramar Foods launches new e-commerce site Crave Filipino
PITTSBURG, California — Ramar Foods officially launched its own Filipino food e-commerce site, Crave Filipino, which provides home delivery of premium frozen Filipino food.
Known for its premium brands such as Magnolia, Orientex, Manila Gold, Frescano, and Primo Sorbetero, Ramar Foods invested in market research over the last three years, learning more about Filipino Americans’ shopping habits, leading to the launching of Crave Filipino.
According to several focus groups, the majority of Filipino consumers don’t have close proximity to an Asian grocery store where they can find Filipino frozen products. Most households in the Midwest and the East Coast are about an hour’s commute to a grocery store that meets their Filipino food cravings.
“Crave Filipino is the solution to the fact that there are areas in the US where Filipino food isn’t easily accessible,” said Isabelle Laski, Sales Specialist–New Business at Ramar Foods. “Also, we recognized a few years ago that the CPG business was changing as e-commerce started growing on the grocery business side. We found that as an opportunity to become an e-commerce frozen Filipino food vendor.”
With ube and calamansi being one of the rarest finds for Filipino Americans, Crave Filipino aims to solve the issue of accessibility. Crave Filipino gives its consumers a chance to receive high-quality Filipino favorites safely and efficiently to their doors.
Crave Filipino’s website will enable consumers to order their favorite Filipino frozen products online. The team will also launch a Facebook and an Instagram account for consumers to see promos, new releases/launches, and other content related to Crave Filipino. At the moment, the online store has the following products available:
- Magnolia Ice Cream pints and tubs
- Magnolia Uncured Breakfast Meats
- Magnolia Breakfast Meats
- Magnolia Siomai and Siopao
- Magnolia Sisig and BBQ Skewers
- Orientex Lumpia
- Manila Gold Calamansi
Crave Filipino ships throughout the United States, excluding Alaska and Hawai’i. Visit www.cravefilipino.com to satisfy your cravings.
