Facebook to buy customer service startup Kustomer

The Facebook logo is displayed on a mobile phone in this picture illustration taken December 2, 2019. REUTERS/Johanna Geron/Illustration

Facebook Inc said on Monday it would buy customer service startup Kustomer, as the world’s largest social network forays further into e-commerce.

Financial details of the deal were not disclosed.

The Wall Street Journal, which first reported about the acquisition, said the transaction valued Kustomer at $1 billion.

Kustomer allows businesses to aggregate customer conversations from various channels into a single-screen, and also to automate some of the responses to buyers. The firm already offers its services on Facebook Messenger and Instagram.

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