TAYO digital news launched for new generation of Fil-Ams
DALY CITY– There is a new kid on the digital content block serving uplifting news each day to the new generation of Filipinos across North America –- introducing ABS-CBN International’s TAYO News.
TAYO is a Filipino word that means “we” or “us,” a definition embraced by TAYO News in its mission to deliver content that uplifts, entertains, and informs viewers in a culturally relevant way that represents the tremendous achievements, impact, and diversity of today’s native-born Filipino community.
From newly created Filipino superheroes and the latest collaboration from the Black Eyed Peas, to the freshest Pinoy-designed sneakers and the trendiest Filipino food concoctions, viewers can find all this and more in TAYO’s daily news wrap and short form digital news videos posted daily to Instagram, Facebook, Twitter, and YouTube.
“More than half of the Filipino population across North America is born here and they are looking for stories and content that represents them,” says ABS-CBN International Head of News Production for North America Troy Espera. “TAYO really cuts across age brackets and highlights the lives and impact of native-born Filipinos no matter how old we are.”
Since the media landscape is changing dramatically, Espera underlines that “news organizations across the industry, including ours at ABS-CBN International, have evolved to create content that plays out on their audience’s favorite social media platforms. TAYO has been designed to serve up news and stories in that concise, digestible way that our audience has told us it prefers.”
TAYO News’ daily wraps are currently delivered Monday through Friday by a squad of five rotating hosts: Kelly De Leon, Nikka Magahis, Nino Llanera, Trace Gaynor, and Austin Castro. Their goal is to build a fun online community where native-born Filipinos, just like them, can nurture a strong sense of pride and belonging, as they engage, share and contribute. Viewers are encouraged to comment or message the team directly to share their stories. Espera says “We’re like cheer leaders — we want to know about these stories so we can hoot and holler as we help spread the word.”