San Francisco’s Filipino night market back for 3rd year

/ 01:26 AM July 19, 2019

San Francisco’s UNDISCOVERED Creative Night Market is back in the South of Market neighborhood. CONTRIBUTED

SAN FRANCISCO– Undiscovered SF, a night market, will be back for the third year on Saturday, July 20, to introduce up and coming Filipino food pop ups, artists, local businesses and community organizations in the Bay Area.

With the housing crisis in the San Francisco, this event intends to keep the presence of diversity and identity within the Filipino community in the South of Market (SOMA) neighborhood.


Located in SOMA Pilipinas, this creative night market will be a regular every 3rd Saturday of the month event from July until October and will take place in a new location on Stevenson and 7th streets, except for August where the market will take place on Folsom between 6h and 8th streets.

For the rest of the season, the organizers are looking forward to featuring several known Bay Area artsts such as ‘90s pop icon Jocelyn Enriquez, DJ BItsize, Native Elements, DJ SoSuperSam and Bambu.


’90s pop icon Jocelyn Enriquez will be among the night market’s featured entertainers. CONTRIBUTED

“The #1 supporter of our growth has been the City of San Francisco. They recognize that the Filipino community is innovative and can deliver results,” stated Desi Danganan, executive director of UNDISCOVERED SF and Kultivate Labs. “We’re so fortunate that we have city leaders that are passionate about developing our community and will make the investments necessary to see us blossom into our full potential. The City of San Francisco is a trailblazer when it comes to forming community partnerships,”

UNDISCOVERED SF is one of several public and private investment projects on Stevenson Street between 6th and 7th. In addition to UNDISCOVERED SF, the City of San Francisco and local partners including Zendesk, local artist Sylvester Guard Jr., the Mid-Market Community Benefit District, Parks Alliance and other local organizations will be bringing a new mural, pop-up recreation activities and new lighting to this block of Stevenson Street over the course of the next several months.

There will be cultural presentations along with Filipino food pop ups. CONTRIBUTED

UNDISCOVERED SF is part of a multiprong strategy to build a thriving, sustainable community of economic and cultural activity in the SOMA Pilipinas cultural district. Since its launch in 2017, the night market has demonstrated its value with measurable results:

  • Generated ~$270,000 economic activity in 2018, an 8% increase from previous year
  • SOMA Pilipinas received $57,000 in corporate donations for economic development in 2018, doubled from previous year
  • In 2017 UNDSCVRD was financed with $125,000 in City Grants
  • In 2017 UNDSCVRD generated ~$250,000 in economic activity for the community, a 2x ROI for the city
  • In 2017 UNDSCVRD drew ~35,000 people to the cultural district

“The Office of Economic and Workforce Development is a proud supporter of Undiscovered SF since the beginning in 2017. Through food, art, music, and lights, we are reviving Stevenson Street, creating opportunities for entrepreneurs and celebrating the Filipino community,” said Joaquín Torres, director of the Office of Economic and Workforce Development.

For full list of performers and more information about the creative night market, visit

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TAGS: Filipino night market SF, Small Business, SoMa Pilipinas, Undiscovered SF
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