Top 5 Lead Generators for Your Business

After 8 years of consistent direct marketing, I came to the conclusion of the best methods to advertise for your business. Inbound marketing has been a great way for businesses to generate leads and gain customers in order to achieve your goals. First, you need to get your brand out there. When I was promoting my company at LeadAdvisors, I was under the impression of branding as an overnight type task but that’s not the case.

Branding your business is an ongoing strategy, with today’s competitiveness on entrepreneurship, everyone is trying to get their name and brands out there so how are you going to start branding your business? There are so many ways to get this done but you have to narrow down your goals and plans before you start branding your business online and once you have your strategy, the next thing to do is to put it on social media by building great content to help to brand your business. 

The Top Five Ways to Generate Leads for Your Business:

These days it seems as if branding your business is easier than before. Here are a few ways to generate leads for your business.

1. Strategize a budget for social media and influencer marketing
2. Post a blog article on your website and share it on all social media platforms.
3. Streamline your niche and your audience to stay on track with your budget.
4. Optimize your website to ensure high conversion traffic to leads or sales.
5. Implement an email subscription list and set up an email drip campaign.

Social Media Lead Generating

• Social media is one of the best ways to generate leads. More and more people use social media platforms every day. They’re engaged and care more about likes than interacting.
• Take advantage of this social media craze and build up leads based on the platforms.  You can really build your brand this way and get leads too.
• Generating business leads is the main goal. Doing this will increase your business and you’ll be recognized easier.  

Top Business Lead Generators

Social media influencers have a way to generate leads for your business or brand. Why do you need lead generation?  Lead generating is part of inbound marketing. You have the audience, now you want to get them to be a client or customer. There are several top lead generators.

You can begin with the content. It’s great to use for landing pages. Email is very useful too.  Try ads and possible blog ideas for leads.  Social media, however, is one of the best ways to generate leads for your brand. Use Facebook, Snapchat, Twitter, or Instagram to get leads. 

Businesses get paid by generating leads, so the more the better. To make money, use social media and any platform that you have in your budget.  Try to get 500 leads per month. Starting out that may be too many, but successful teams, have more leads.

Youtube Leads

YouTube Advertising

1. There are many ways that YouTube influencers can aide you and your business in getting leads.
2. The Youtube advertising costs vary from $.10 – $.30 per ad.
3. If you are trying to reach 100,000 viewers, it will cost around $20,000.
4. Video ads on YouTube should be attention-grabbing and should have your mission statement, goals, or main product or service.

How to Advertise Your YouTube Channel

Advertising YouTube videos is fairly simple actually. There are 6 different types of YouTube ads. True View, Non-skippable instream, bumper instream, sponsored card, overlay, and display ads.

Trueview ads are a great business tool. The Trueview in-stream ads are preferred by many companies.  

We prefer non-skippable ads. Why? Your market cannot skip the ads, this is something we want. That way the ads stay in people’s minds.

1. First, you should determine which type of advertisement you would like.
2. Upload Your video announcement Instagram to YouTube.
3. Create a new ad in Google ads.
4. Build your campaign.
5. Choose your audience.
6. Pick where your ad will go.
7. Select your video.
8. Select your YouTube Google Ads video format.
9. Congrats! You have made your first YouTube video ad.

Instagram Advertising

Instagram is a great way to build new leads, as its advertising tools are conducive to generate leads. It can be difficult though.  

Influencers on Instagram

• You may want to look at building a relationship with some people in the industry that are known well. These people are often called “influencers.”
• What do influencers do? They help you draw more attention to your business. Influencers can help you gain leads.
• Influencer ads are a large part of great businesses being successful too. Influencers help draw in the target audience you need.
• This can be very easy and you just need to discuss what the influencer needs to sell your brand. It may be your product or they may charge a fee.

Instagram Leads

• Instagram and Facebook belong to the same company. You can have ads on both sites. There are differences though between the two.
• Instagram lead ads solely appear on mobile devices. It takes longer to fill out forms on a mobile device.
• Keep it simple because Instagram has a different section to fill out than Facebook. People do not have time or want to sit online filling out forms.

Influencer Marketing

• Peer pressure is still a common practice in life. We can use this by having a famous influencer promote our brand.
• People these days are easily influenced by anyone they like and are famous online.
• They will help you market your business and get the word out.
• Influencer posts are normally famous people.
• The main benefit of influencer posts is to get other clients interested. A different group of leads to use as customers too.

Instagram Marketing

• Instagram has over 25 million business profiles on it.  50% of Instagram users follow one or more businesses.
• More and more videos are shared with other users.  Instagram helps teach others the brands are the best.
• Instagram advertising is one of the best ways to make sales higher.

Contact iProfitSocial.com for more information

Snapchat Leads

Snapchat Ads

• If you want to reach a lot of people, Snapchat ads and Snapchat users are the way to go.
• Snap ads typically reach millions of people daily.
• There are over 200 million members. They watch 10 million snaps a day.

Benefits of Snapchat Advertising:

• Snapchat is not edited and users are natural as you usually are. The snaps are real and unfiltered.
• Anyone can post ads on Snapchat.
• There are new leads to generate here. This platform can make your business grow.

How to Gather Leads from Snapchat:

• Display networks help you find your audience. Use Snapchat Insights to aid you. Also, share something on here to pull others in.

Branded Snapchat Filters

• One popular Snapchat filter is sponsored lenses. Users can change or modify selfies with it. ⅓ of the users play with it daily.
• It can enhance your brand.

Facebook Leads

Generating leads from social media is not difficult. Facebook advertising for businesses has never been this easy. Facebook easily generates leads every day.  When the ads started on Facebook, the setup was different, now things have changed. Ads are easy to use and give you leads faster and easier.

One way to advertise your brand on Facebook is to have a contest. These always draw people to your Facebook page. Who doesn’t want free stuff? Advertise on Facebook Thursday through Sunday. From morning until about 3 in the afternoon.

Related Articles

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2019 Facebook Ads Cheat Sheet

Best Practices To Generate Leads

• We all want to generate leads for our businesses.
• Making money and selling our services is the goal. However, we have to be professional and have good business ethics.

Email Marketing

• Email is how most of us communicate with anyone now. However, some people do not like email lists with advertising on it.
• Email lists can be annoying if you aren’t careful. Why spend a lot of money on emails if your customers aren’t going to read them? This practice is hit or miss.

Call to Action

• Call-to-action is a neat way to advertise. Visitors click a button, and they are now on your business page.
• Simple, easy, and a great way to show off your brand.

Promote Your YouTube Channel

• Use your famous influencer to host your YouTube channel.
• Have special guests or demos of your products or services.
• You want to sell your brand on the channel. Make it something people will always remember.

Business Page

• Even if it’s simple and not very flashy, having a business page for your brand is a necessity to be successful. If you need to generate leads, this is a great way to do so.
• The more traffic you have to the page, the better your chances of meeting your goals.

Display Ads

• What do you want out of social media platforms?
• How many leads do you want per day? Do you have a budget for display ads? Once you have your ads, make sure you place them well.
• Ads cost money and they need to be useful and grow income for you.

Custom Audience

• Influencers can help you pick your audience and bring them into your web page and brand. It is very easy too.
• Once you know your target audience, it will be easy to advertise to those people.

Building Your Brand

• Once you build your brand, your customers will spread the word about your brand. One of the best ways to gain clients is by word of mouth.
• Word of mouth is a lot when it comes to helping or hurting a business.