Facebook Seeks Tab to Promote ‘High Quality News’

Zuckerberg made the comments in a video conversation about the future of technology and society with Mathias Doepfner, chairman of German-based media giant Axel Springer.

Zuckerberg said he sees interest in building a product separate from its personalized feed that would serve people who want news from professional media. “We want this to surface high quality and trustworthy information,” Zuckerberg said in the video. “There’s a lot of people who have a demand (for) more news.”

Facebook's newest news idea:
*Dedicated "tab" for "high quality" publishers
*Free for users
*May pay publishers a license fee/may give them a (better) cut of ad $
*May hire editors to curate content
*Aiming for end of 2019.https://t.co/XvtLdvoYwI

— Peter Kafka (@pkafka) April 1, 2019

Zuckerberg said he believes as many as 10 to 15 percent of Facebook users would be interested in a dedicated news tab.

The news tab would be created in a way to compensate news organizations whose content is selected, he noted. “We’re not going to have journalists making news,” he said.

The comments marked a new direction for Facebook, which has been accused of enabling the spread of misinformation and hoaxes on its “news feed” that contains posts from friends as well as other content personalized for users.

Zuckerberg reiterated that Facebook did not want to be a “publisher,” a longstanding position it has taken to avoid being considered a media company, but was willing to be a partner for the sector. “It’s important to me that we help people get trustworthy news and find solutions that help journalists around the world do their important work,” Zuckerberg said in a post accompanying the video.

Zuckerberg said any news tab would require “curation” or selection, without offering details, and that he would hope to build this in consulation with news organizations.

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He noted that details of this new product were still being studied but that he sees a possibility that it could help news organizations struggling with the transition to digital content. “There is a real opportunity in a separate news service to have better monetization for publishers than we have in news feed,” he said. “Facebook could potentially have a direct relationship with publishers to make sure their content is available.