5 Social Media Trends That Will Dominate in 2019
It’s been a rough year for social media but there are many ways you can use social media trends to become the next multi-million dollar company.
More than half of Facebook users said they’ve made changes to their privacy settings in the past year. Some are cutting ties with the platform altogether.
We all remember the unsavory data mining and sharing on Facebook for the mass deletion of bot accounts on Twitter.
Everywhere people look, they see a social media landscape that is more corporate and fake than they once believed. Unsurprisingly, as a result, people have pulled back from brands and influencers to people they know.
Businesses can’t wait for social media companies to fix the trust problem, nor should they. This is an opportunity for businesses large and small to develop more genuine relationships than they previously held. There is a number of ways to do this, with the main guidance being:
- Engage with customers where they are using the methods they already use to communicate (via stories and direct messaging)
- Communication that is more frequent, brief, and looks less produced will have more connection.
That’s not to say that there are no better platforms than Facebook, Instagram to run ad campaigns for businesses today.
Here are some Social Media Trending Tips
Personalizing Your Content is Crucial, and Challenging but you have to put a lot of emphasis on your content to be original so your audience can relate to it.
As mentioned, the social media world is less palatable to many people than it once was, and this has caused people to focus on the connections they know and trust. This means the impact of influencers has declined and connections need to be more intimate and personal.
you have to utilize branded hashtags that emphasize a company rather than specific products, hosting chats on Facebook and Twitter or even leading monthly Q&A sessions, engaging customers in an ongoing dialogue with actual people is the way forward.
Social Trends: #1 Start Getting Into Stories
Stories are growing as the way people are getting their information about friends, and thus are getting more into a good way to connect with an audience. This can feel weird because the stories are brief, but people actually enjoy that part of the experience and will engage with it more than something they see over and over again in the same way.
Whatever ad ideas a business has, it should start experimenting with stories now. Do not be afraid of the raw and unedited nature of their presentation. While there will still be some production and collaborative work required to do it right, the focus should be on authenticity.
Social Trends: #2 You Have to Elevate Your Ad Game
Paid ads are still a big part of the game, but a more sophisticated approach is needed. Businesses can’t just broadcast information anymore, content needs to be more targeted, ads need to be more creative and engaging, focused on stirring up discussion, and leveraging the right third-party tools.
Overall, it needs to be yet another way to start a two-way conversation rather than simply getting a product or image into a customer’s brains. All of this need for a more sophisticated ad approach is in response to a decline of organic reach and an evolution of paid ad quality across the board.
Social Trends: #3 E-commerce is booming on Social Platforms
Social shopping hasn’t clicked as much in the US as it has in other countries, but it is growing, and businesses should be ready to ride that train. This can be “buy” buttons on Instagram posts (or Instagram’s new shopping tab), the Facebook marketplace, or shopping plugins on Instagram and Wechat (which both integrate video into the shopping function).
Whatever the choice, the goal is to make a customer’s shopping experience live, interactive, and seamless (even on mobile devices). Beyond just making it easier for people to buy the product where they are already wanting to view it, this means demonstrating to customers how a product can fit into their lives.
One-To-One Connections Via Messenger Apps are Growing in Importance
Customer service and sales via direct messaging are very engaging with visitors since it is convenient.
Benefits:
- It helps people feel like they have a one-to-one connection with your business.
- majority of consumers worldwide using messaging apps, this is truly a social media tool no-one can ignore.
Side note, this can and probably should include leveraging chatbots. While there will still need to be a human component, and while the bot’s dialogue should be crafted, bots can streamline FAQs and repeat actions. If a business wants to host a contest or offer a coupon, a chatbot may be vital.
Social Media is Important and Evolving
Be Ready to Seize These Opportunities
Despite recent setbacks and new challenges, social media is just as important in 2019 as it has ever been.
Luckily, there are a number of tools big and small that can be leveraged to achieve that goal. While it can be intimidating at first, there are simple ways to get started. In the end, successful entry and expertise will be worth the time. you can learn more at my website leadadvisors.net
