The Delasport experience – A look inside the future of iGaming

[Disclaimer: This article is intended only for US-based adults who would otherwise use recreational products like this.]

The year is 2010. iGaming is on the rise, but still in its early stages. Online betting is done primarily on desktop and in many places in the world –via SMS. Gamification and personalization are unknown terms in the sector and regulation is extremely fragmented.

Yet, this is also the year an ambitious team embarked on an endeavor with a clear vision in mind: to push innovation in this exciting industry. To bring iGaming to its full potential. This team formed what is now one of the leading global B2B suppliers in the sector: Delasport.

How is such a transition achieved and what are the key milestones of the multi-award-winning company – we get to learn this and much more directly from the source.

A Clear Path

Ever since its founding, Delasport has been on a clear mission to elevate innovation in iGaming and do so the right way – by operating on regulated markets. With this vision from the get-go, several value pillars formed:

1. Innovation and Excellence

As already mentioned, innovation is at the core of what drives Delasport to redefine the iGaming industry continually. By integrating cutting-edge technologies, data-driven insights, and user-centric designs, the team ensures their partners benefit from advanced, customizable solutions that set them apart.

And they don’t do it half-heartedly. Everything Delasport is focused on is done with utmost attention, effort, and care.

“Excellence underscores everything we do, from the reliability of our platforms to the quality of our services. We are committed to helping our partners thrive by delivering superior products and unparalleled support”, Delasport’s CEO Oren Cohen Shwartz states.

2. Compliance and Regulatory Integrity

In an industry governed by dynamic regulations, compliance is a cornerstone of Delasport’s operations. Delasport is committed to upholding the highest standards of regulatory integrity across global markets. The team works closely with partners to ensure all solutions align with local laws and industry standards, safeguarding their operations and maintaining the trust of players and regulators alike.

Delasport’s dedication to compliance extends beyond meeting minimum requirements. The team proactively monitors regulatory changes, adapts solutions to evolving rules, and embeds responsible gaming measures into every aspect of its platforms, ensuring a safe, fair, and sustainable environment for players.

These efforts get an additional boost in January of 2022 when industry veteran Filippo Ferri joins the B2B supplier as Chief Compliance Officer. From this point on, Filippo becomes responsible for overseeing corporate compliance and enterprise risk management with all international licensing requirements related to online sports betting and casino.

The enhanced team is able to work with great peace of mind, knowing Filippo brings to Delasport extensive compliance expertise, gained at the forefront of the online gaming industry over the past (then) 16 years. At his previous places of work – Gaming Laboratories International (GLI), NMi Certin, and BMM Testlabs – he supported local European and LatAm regulators with the shaping of the regulatory frameworks of their jurisdictions. He has also worked with large suppliers in the industry to fuel their international expansion, and most recently as CCO of Maxima Compliance pioneered outsourced compliance services.

Filippo is also an avid ambassador of the importance of responsible gaming, which is what makes him a frequent speaker at industry conferences or webinars. A few examples from last year alone include Jumio’s webinar “Responsible Gaming: Leveraging AI to Know Your Players”, iGaming Academy’s panel at SiGMA “Social Responsibility & Player Protection: Is Regulatory Enforcement now RG focused?”, and the Regulatory panel at the “Law of the Draw” conference, discussing “Gaming and Gambling Regulation Worldwide. Where to Get Licensed, Where, and Why?”

3. Customer-Centricity

The care for their customers is one of the foundations of Delasport’s business. The organization takes a partner-first approach, tailoring solutions to fit unique needs and market demands.
By enabling operators to provide personalized experiences for their players, Delasport empowers them to differentiate themselves in a competitive marketplace. This collaborative mindset ensures the delivery of tailored solutions, innovative tools, and proactive support that drive success.

Every product or service Delasport provides is designed with customization and flexibility in mind. And the individual attention to each partner hasn’t changed since the times of establishment when the team was just a few ambitious experts. Even though the company grew immensely with offices worldwide and now operates in dozens of markets, the relationship with their customers is still as close as it was in 2010. 

“We are very aware that the key to providing the best service and solutions on the market is to draw inspiration from the people that are actually going to use them. This is why we always keep in touch with our partners and customers and make sure to be proactive in requesting feedback and suggestions. I believe this is paying off so far”, Ralitsa Zareva, Head of Casino at Delasport shares.

4. Integrity and Responsibility

Integrity is fundamental to Delasport’s business. The company operates with transparency and upholds ethical practices in all interactions, fostering trust with partners, stakeholders, and the wider community.

As leaders in the iGaming industry, the team takes its responsibility seriously. Through initiatives that promote responsible gaming and rigorous adherence to compliance, Delasport contributes to a safer and more sustainable industry.

Clear evidence of Delasport’s integrity is the long-term partnership with fellow industry leaders like Campeón Gaming who entrust brand after brand to the experienced tech supplier. Scarabet, Dazzlehand, FoggyBet, and 21.RED are among the brands working with a Delasport solution.

“In the past year and a half, we’ve seen how great Delasport’s Plug & Play Sportsbook iFrame solution performs on our brands which makes us excited for what’s yet to come”, adds George Merodoulakis – Campeón Gaming’s Group Chief Commercial Officer. “Their sportsbook proved to be a perfect fit to our robust in-house platform and the biggest winners from all of it are our players”, he adds.

5. Adaptability and Growth

The iGaming landscape is constantly changing, and adaptability is critical to staying ahead. Delasport embraces change through continuous innovation, learning, and improvement.

The company’s ability to anticipate market trends and align with evolving regulations ensures that its partners remain competitive and compliant in global markets. At the same time, Delasport invests in growth—whether for partners, employees, or technological advancements.

Adaptability, growth, and market differentiation are cornerstones in the company’s overarching annual strategies. In 2023, Delasport’s product pipeline and presence at big industry events highlighted the importance of personalization and went under the message “Make It Personal”, referencing to their proprietary feature suite ‘My Era’. In the year to follow the company focused on helping operators obtain a competitive edge as part of their ‘Stand Out’ campaign. This year, 2025, the strategy is developing further with the ‘Choose Smarter, Grow Faster’ tagline. Starting with ICE – Barcelona, the supplier is spreading the important message of considering all the benefits that an operator would get from the different technology and service providers. Spending a bit more time on research and assessment would lead to making the right (smart) choice and would later on save a significant amount of time when expanding the business.

“Choosing the right partner is a critical factor for success. The superior products and the close attention to partners are all parts of this concept. In Delasport’s case, regardless of whether an operator chooses to go with our full turnkey solution or wish to simply implement our Plug & Play iFrame solution to their functioning business, we’d make sure they feel cared for, heard, and valued”, Delasport’s VP of Business Development Rosaire Galea Cavallaro elaborates. “Operators should know we always do our homework and are up to date with the latest trends in their markets. We develop features that players love and that are able to generate the highest margins for our partners. We call this a win-win-win approach.”

6. Collaboration and Teamwork

Collaboration is yet another pillar to success. Delasport nurtures a culture of teamwork, fostering innovation and creativity. Externally, strong partnerships are valued, with Delasport working closely with operators to co-create solutions that benefit players, partners, and the broader industry.

Delasport’s global operation is proof that with the right management and good coordination ‘distance’ is just a word. The company employs top experts across several countries: Bulgaria, Malta, Spain, the UK, and more. Just in 2024 alone, the industry leader opened a second office in Plovdiv and moved its Sofia-based team to a larger high-end business center.

What’s more: the supplier’s efforts contribute to each of the local talent ecosystems too with regular tech-related conferences and meetups, as well as ‘Open Doors’ events. In them, Delasport’s experts share important experience and insight, inspiring upcoming developers, QA specialists, designers, and other types of professionals to pursue their goals.

An Industry Frontrunner

Setting the standard for innovative products in a dynamic and highly competitive industry like iGaming is where Delasport thrives. In the 15 years since its founding, the company became a frontrunner in personalization and engagement in all verticals: sports betting, online casino, and more. Its comprehensive sportsbook solution pushes the boundaries of what’s possible with today’s technology, including all the latest innovations in its product pipeline. What’s the result? Keep reading.

1. Personalization as a Competitive Edge

Delasport places personalization at the top of its product strategy, recognizing it as a transformative force in today’s competitive landscape. Whether addressing the media, presenting at conferences, or collaborating with clients and partners, the company consistently emphasizes how personalization is shaping the future of iGaming and beyond.

Sectors like entertainment have already redefined consumer expectations, with platforms such as Netflix leading the charge by tailoring content to individual preferences. Now, the iGaming sector is on the brink of taking personalization to unprecedented levels, and Delasport is positioned at the forefront of this evolution.

The company calls it ‘going beyond content’ and makes sure it provides the ultimate convenience for the audience of its customers. 

Delasport’s products create experiences tailored uniquely to players’ preferences, ensuring they engage with only what truly resonates with them. This vision is realized through innovative features within the company’s flagship offering, My Era, including:

• ‘My Sportsbook’: A fully customizable home screen for sports bettors. Through an intuitive, wizard-like setup, players can define their preferences and gain immediate access to a personalized interface aligned with their interests.
• ‘My Event Builder’: A groundbreaking feature that allows players to create custom events, such as a match-up between a global powerhouse and a local team. This innovation hands players the tools to design the experiences they find most exciting.
• ‘My Combo’: A convenient feature for quick bet placement, suggesting suitable combo bets depending on the player’s own preferences.
• Live Personal Trader: Enhancing the betting experience, this feature enables players to interact with a real trader after placing a bet. This live engagement offers the potential for an improved betting experience, empowering the player with ultimate control to accept the new proposition or stick with their original decision.

The visionary behind this strong push for personalization is Delasport’s CEO Oren Cohen Shwartz. His efforts in this direction make industry waves since the results are visible with the naked eye.

It comes as no surprise that Oren would know what bettors would love as he is among the key figures carefully selected for Delasport’s progressive team.

Before getting appointed as Delasport’s Chief Executive Officer in mid-2021, Oren served as managing director at Skywind Group, bringing decades of industry expertise and helming the development and innovation of the company’s iGaming solutions, regulatory diversification, and E-commerce intelligence.

1. Engagement Tools: Transforming Player Retention

In the competitive world of iGaming, engagement tools have emerged as a pivotal differentiator. Features such as tournaments, missions, level progression, and mini-games do more than entertain—they redefine player retention, boost conversions, and enhance the overall gaming experience. These tools have been shown to increase customer lifetime value (CLV), deposits, and margins..

A few highlights from the engagement features Delasport provides to operators include:

• SuperPot – the latest large third-party integration for Delasport. SuperPot is a sports jackpot product with a multitude of advantages: the possibility to mix sports and markets, the transparency and competitive drive provided by a unique ‘Standings’ tab, and more. 
• Missions – specific quests that players need to complete daily or as a one-time event-related challenge to accumulate points​
• Tournaments – competitions involving 2 or more players, participating with the purpose of reaching the top of the leaderboard and earning a prize​
• Gift box – a mini game with up to 6 virtual wrapped presents, each containing two or more of the following: Points, Bonuses, Material rewards, or a ‘Try Again’ message​
• Double My Winnings – a quick, easy, and fun way to double the amount of any winning sports bet. This is done through a catchy penalty-shot mini game.​

However, it is Delasport’s expertise in optimizing these tools that truly set the company apart, making this strategic approach a cornerstone of its partners’ success.

• The Power of Listening to Players: For operators, maintaining an open dialogue with players is an essential strategy. Collecting regular feedback—whether through customer support channels or proactive outreach—offers invaluable insights. Players themselves are often the most reliable source of information, shedding light on what resonates with them and how they interact with the platform.

• Collaboration at the Core: Although Delasport operates in the B2B space, its approach is deeply collaborative and focused on constant improvement. Proactive calls with partners are standard practice, ensuring satisfaction with products, features, and services. These discussions frequently become the breeding ground for innovative features, designed to meet the unique needs of varying market regulations and keep Delasport’s offerings at the forefront of the industry.

• Driving Sustainable Success: By combining state-of-the-art engagement tools with tailored strategies and ongoing feedback loops, Delasport empowers its partners to deliver exceptional gaming experiences. This approach not only resonates with players but also establishes a foundation for long-term success in the dynamic iGaming landscape.

1. Revolutionizing Mobile iGaming

Delasport’s tailored mobile applications and responsive web experiences redefine the iGaming user journey with a sleek, intuitive design. The company’s mobile offering enables operators to establish a presence in the mobile market in as little as one week, complete with fully customized branding.

Key functionalities, including registrations, deposits, and withdrawals, are streamlined for user convenience. The application is highly customizable, seamlessly integrating essential payment solutions and third-party provider additions. The platform offers a comprehensive array of options, including live betting, esports, virtual sports, and gamification features.

• Disruptive Potential: Designed to integrate with Delasport’s powerful offerings, the mobile solution delivers a full-scale betting experience on smartphones and tablets. Players benefit from quick gameplay, enhanced performance, and the cutting-edge capabilities of modern mobile devices.

By offering a fast and straightforward entry to the mobile market, Delasport has empowered numerous operators to expand their businesses. With features like localized content, gamification, and machine learning-driven insights, the mobile solution creates fulfilling player experiences while providing operators with valuable analytics.

The latest example of a successful mobile launch was TitanPlay’s app for Ontario players.

• Impact on User Experience: Delasport’s iOS and Android apps provide a high-quality mobile casino and sportsbook experience, characterized by their responsive design and user-friendly interface. Features such as large game icons, easily navigable menus, quick login with social media accounts, and intuitive search tools enhance accessibility and engagement.

The embedded engagement tools elevate player satisfaction with missions, tournaments, ‘Spin the Wheel’, level progression, and achievements, all designed to keep players entertained and invested. Personalization reaches new heights with the integration of Delasport’s My Era suite, bringing features like My Sportsbook, My Event Builder, and If Bet to mobile users.

• Industry Contribution: Delasport’s advanced algorithms analyze betting behaviors and activities to deliver tailored content, even pre-filling betting slips for a seamless experience. The odds-compiling algorithm ensures players are offered the most attractive odds, optimized for both European and American preferences.

• Scalability and Flexibility: Delasport’s mobile platform is built for scalability, allowing operators to expand into new markets or segments with ease. The app leverages a Cloud-based architecture with horizontal scalability to meet evolving demands. Furthermore, a microservices infrastructure ensures that operators can deploy the latest technological advancements seamlessly, without disrupting existing operations.

1. Next-Level Coverage

Delasport’s sportsbook solution has even more strengths. One of them, undeniably, is the vast coverage it provides to its partners:

• Nearly 3 million live betting event options monthly
• 120,000+ monthly pre-match events, 70,000 monthly live events, 3000+ markets (Betting categories, e.g., correct score, To Win, ETC)
• 125+ sports coverage including Esports and Virtual Sports
• H2H stats for over 20,000+ matches monthly of over 2,400 tournaments
• American, European, and Asian view 
• Cash and partial cash-out on LIVE and pre-match 
• Accurate and quick STM (Sports Trading Management) system
• Over 80 expert traders at players’ disposal
• Consistent high margin: 10-14% month to month on in-play

Hard Evidence

Delasport has established itself as a leading provider of cutting-edge sportsbook and iGaming solutions, making significant strides in the global market through partnerships, regulatory approvals, and industry recognition. By leveraging innovation, scalability, and a focus on market-specific needs, Delasport has become a trusted partner for operators worldwide. And while it’s easy to claim someone is an industry leader, it’s time to let the hard facts speak to it.

1. Regulatory Licenses and Market Entries

A critical factor in Delasport’s success is its ability to secure licenses in key regulated markets. By complying with stringent regulatory requirements, the company has demonstrated over and over again its commitment to providing a secure and trustworthy platform for operators and players alike. Notable licenses include:

• Denmark (2025): In early 2025, Delasport acquired a new B2B supplier license in Denmark, enabling it to offer sportsbook solutions in one of Europe’s most stringent regulatory environments. This milestone allowed Delasport to expand its footprint in Scandinavia, a region known for its high-value players and sophisticated gaming market.
• Brazil (2024): With the legalization of sports betting in Brazil, Delasport obtained GLI certification, positioning itself as a top-tier provider for the burgeoning Latin American market. The certification underscored Delasport’s commitment to legal compliance and local market needs and arrived in the last days of 2024 – right before Brazil’s regulations came in effect.
• Ontario, Canada (2024): Delasport entered Ontario’s competitive iGaming market by partnering with operators like TitanPlay, Green Brick Labs and Goldrush Gaming. With Canada’s first province regulating online gambling, this partnership allowed operators to leverage Delasport’s advanced solutions tailored to North American players.
• Netherlands (2024), Delasport obtained the KSA B2B Certificate. This certification marked a pivotal step in entering the Dutch market, one of the most tightly regulated and competitive gaming landscapes in Europe. With this achievement, Delasport reinforced its commitment to compliance and innovation, providing tailored solutions to operators in a rapidly growing jurisdiction. 
• South Africa (2024): Delasport secured a full Sport Betting certification in South Africa. This milestone established Delasport’s presence in a dynamic and emerging market with significant growth potential. By adhering to South Africa’s unique regulatory requirements, Delasport further demonstrated its adaptability and focus on delivering excellence in diverse markets. 
• Sweden (2023): Delasport achieved a significant milestone by acquiring the SGA B2B License, enabling its solutions in Sweden. As one of Europe’s most established and mature gaming markets, Sweden represents a key jurisdiction for growth. This license underscores Delasport’s dedication to meeting stringent regulatory standards while delivering cutting-edge solutions tailored to the needs of Swedish operators and players.
• United Kingdom (2022): Acquiring the UK B2B Remote Gambling Software License and Remote Betting Host Real Events License marked a significant milestone. These licenses gave Delasport the ability to serve operators in one of the world’s most established iGaming markets.
• Malta (2022): Delasport secured B2B licenses from the Malta Gaming Authority (MGA) to offer sports betting, casino, and Player Account Management (PAM) solutions. This positioned Delasport as a one-stop shop for operators seeking entry into European markets.

2. Short list of Strategic Partnerships

Delasport’s partnerships with operators and technology providers have been instrumental in driving its success throughout the years. These collaborations enable it to deliver tailored solutions and expand its reach across diverse markets. Some of the most promising and long-term agreements are in the field of sports betting solutions:

• Betable Group (2024): Partnering with Betable facilitated Delasport’s entry into the UK and Philippines markets, aligning both companies’ strengths to deliver innovative sportsbook solutions. Charlie Noble, COO at Betable Group, comments on the strategic deal: “Integrating Delasport’s sportsbook product now allows our partner operators in the UK and the Philippines to offer players a complete gaming experience. We’ve been extremely impressed by Delasport’s sportsbook product, and this partnership underlines our commitment to delivering the very best to both our operator partners and the end user.”
• Casino999.dk (2024): Casino999.dk entered the sports betting market through a partnership with Delasport, utilizing their Plug & Play Sportsbook iFrame to enhance their platform. This collaboration enabled Casino999.dk to offer a comprehensive betting experience to its growing player base.
• Green Brick Labs (GBL) (2024): Delasport expanded its presence in Ontario by partnering with Canadian operator Green Brick Labs. GBL’s CEO, Matt Rathbun, stated, “This is exactly the type of product we need and is yet another proof that we provide the best solutions on the market for our customers.”
• Premier Gaming’s Pronto Casino (2024): Delasport advanced in Sweden by integrating its Plug & Play Sportsbook iFrame into Premier Gaming’s Pronto Casino. Premier Gaming’s CEO, Thomas Kalita, expressed, “I believe this innovative product perfectly fits our Swedish market strategy.”
• OneCasino (2024): OneCasino partnered with Delasport to enter the sports betting market in the Netherlands, utilizing Delasport’s Plug & Play iFrame solution. OneCasino’s CEO, Mark Schram, noted, “We’re always striving to provide the best and most innovative and compliant entertainment in the iGaming industry.”
• SPRIBE (2024): SPRIBE announced a B2B platform partnership with Delasport, integrating Delasport’s modern sportsbook solution into SPRIBE’s new Broadway platform. SPRIBE’s CCO, Giorgi Tsutskiridze, commented, “We are so glad we have Delasport as our partner in the sports betting field.”
• Campeón Gaming (2023): Delasport’s collaboration with Campeón Gaming powered both B2B and B2C operations. This partnership highlighted Delasport’s ability to cater to operators serving multiple market segments. As mentioned above, Campeón Gaming entrusted several of its brands to Delasport’s solutions: FoggyBet, 21.RED, Scarabet, and Dazzlehand.
• Bejoynd (2023): Collaborating with Bejoynd allowed Delasport to expand its sports betting presence in the Nordic region, tapping into a lucrative market with high player engagement.

1. Awards and Industry Recognition

Delasport’s achievements have been acknowledged through numerous awards, reflecting its excellence in product development and service delivery. The cutting-edge sportsbook solution is the star of the product portfolio and has been recognized on multiple award ceremonies:

• Sportsbetting Supplier – EGR Nordics (2024)
• Best Online Sportsbook Provider – Sigma Europe (2024)
• Mobile Sports Product – International Gaming Awards (2024)
• Best Live Betting Product – Sigma Europe (2023)
• In-Play Betting Software – EGR B2B (2023)
• Sports Betting Technology in CEE – Gaming Tech Awards (2023)
• Online Sports Book Provider of the Year – Sigma Europe (2022)

A Source of Motivation

As one of Delasport’s value pillars and key factors for success, the great work environment and employee well-being are on a pedestal in all of the company’s locations. Several aspects and benefits stand out among the long list of advantages, contributing to the team’s continuous growth.

1. Workspaces Designed for Creativity

Delasport’s offices are thoughtfully crafted to inspire productivity, creativity, and collaboration. Featuring modern workspaces equipped with cutting-edge technology and comfortable communal areas, the environment energizes employees while encouraging teamwork and innovation.

Recognizing the importance of balance, Delasport actively promotes a healthy work-life dynamic. Employees are encouraged to unwind and recharge through a range of activities, including team-building events, gaming tournaments, and informal social gatherings. These initiatives not only strengthen relationships but also cultivate a culture of camaraderie that is integral to the company’s success. Add to that the pool table and PlayStations, positioned at some of Delasport’s offices, and you get a thriving workplace that fosters both professional collaborations and long-lasting friendships.

1. Commitment to Professional Growth

Delasport’s investment in its workforce extends to a robust framework for continuous professional development. Through access to cutting-edge resources, specialized training programs, and workshops, employees are empowered to expand their skill sets and remain competitive in an ever-evolving industry.

Innovation and creative thinking are cornerstones of the company’s ethos, giving employees the freedom to explore new ideas and contribute meaningfully to projects. Leadership development plays a key role in this strategy, with Delasport identifying and mentoring future leaders to ensure they thrive in their roles while driving the organization forward.

The latest benefits in this category include LinkedIn Learning subscription, access to the top technology conferences, Business English lessons at the office, and a dedicated 3-month long leadership academy.

1. A Holistic Approach to Employee Well-being

Delasport’s commitment to its people goes beyond professional development. The company prioritizes personal well-being by offering wellness initiatives, flexible work arrangements, and a supportive environment that nurtures both mental and physical health. Weekly yoga sessions, chess lessons, massages, healthy snacks, and workout subscriptions are all on the perks list of joining the global tech provider.

Delasport’s philosophy sees this holistic approach as a must so that employees are equipped to succeed not only in their careers but also in their personal lives.

This culture and environment is the key component for the hundreds of employees to feel motivated and fulfilled in their dynamic day-to-day workflow.

A New Standard in iGaming Excellence

Delasport’s journey from its ambitious beginnings in 2010 to its position as a global leader in the iGaming industry is a testament to its commitment to innovation, collaboration, and adaptability. By prioritizing cutting-edge technology, regulatory compliance, and customer-centric solutions, the company has consistently stayed ahead of market trends, empowering operators and redefining player experiences.

Delasport’s tailored approaches exemplify its ability to transform the iGaming landscape. Its partnerships and strategic market entries highlight its influence as a trusted B2B supplier, while its dedication to employee well-being and professional growth underscores its role as a leading employer in the tech sector.

As a frontrunner in personalization, scalability, and regulatory integrity, Delasport continues to push boundaries, not just in iGaming but as a model for what is possible when innovation meets responsibility. This remarkable trajectory leaves no doubt that Delasport will continue to shape the future of the industry. And even as bystanders, we’re excited to see what’s to come as Delasport’s expansion continues to new regulated markets and promising technological advancements.

ADVT.

This article is brought to you by Delasport.