LA fires: Filipino grocery chain launches relief efforts

Shane Torre, left, and Stephanie Rodriguez embrace as the look at what remains of their home destroyed by the Eaton Fire on Thursday, Jan. 9, 2025, in Altadena, Calif. (AP Photo/John Locher)

Mobilizing swift aid, Filipino-owned grocery chain, Island Pacific Supermarket, has launched a series of relief efforts to support Filipino Americans impacted by the recent wildfires in Los Angeles, California. 

The supermarket, founded by Niño Jefferson Lim, is rallying resources to assist affected families and honor First Responders.

Island Pacific announced in their social media pages that it will be donating thousands of essential supplies, including food and water, to wildfire-stricken areas. 

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They are also offering complimentary meals to First Responders from Jan. 10 to 13 at selected branches.

This initiative underscores their appreciation for the men and women on the frontlines who risk their lives to safeguard communities.

“Island Pacific stands in solidarity with our brave First Responders who put their lives on the line to protect our communities. Take a moment to recharge and enjoy a meal on us—it’s the least we can do to show our gratitude during these challenging times,” the supermarket shared in an Instagram post.

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The participating branches offering free meals include Granada Hills, Santa Clarita, Canoga Park, Los Angeles, West Covina, Long Beach, Cerritos and Lake Forest.

Beyond immediate aid, Island Pacific is encouraging community members to get involved in relief efforts. Volunteers can sign up by filling out a form accessible through a link on the store’s official Facebook page.

“Thank you for your compassion and generosity. Together, with our partner @socalfilipinos we can make a meaningful difference for those in need,” they added. 

Island Pacific extended its gratitude to members of the SoCal Filipinos community for their invaluable support in the ongoing Bayanihan Relief Efforts.

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Additionally, the relief campaign successfully delivered thousands of essential goods to the LA Regional Food Bank, ensuring that aid reaches multiple distribution centers throughout the region.