‘Love the Philippines’ lights up Times Square in New York
The “Love the Philippines” tourism campaign lights up the heart of Times Square in Manhattan, proudly showcasing the country’s stunning landscapes. Photo by Sherlyn Roxas
NEW YORK – For the second year in a row, the Philippine Department of Tourism in New York (PDOT-NY), supported by the Philippine Consulate General in New York, has launched its “Love the Philippines” campaign on a prominent LED billboard in Times Square in New York City.
The campaign features the country’s rich biodiversity, award-winning beaches, well-preserved traditions, gastronomic delights and everything that makes the Philippines unique and worth discovering.
Through a series of 15-second videos, the campaign highlights the Philippines’ exceptional offerings to inspire international audiences to explore the country.
“‘Love the Philippines’ is more than a slogan,” said Tourism Attaché Francisco Lardizabal. “It’s an invitation to fall in love with the distinctive sights, stories, smiles and experiences only our country can offer,”
Located at the intersection of Broadway and 44th Street in Midtown Manhattan, Times Square is a cultural hub and a major tourist attraction.
It is home to many shops and the Times Square Studios, the production home for Good Morning America and other ABC News and ESPN programs.
NYC’s iconic yellow taxi showcases the “Love the Philippines” campaign as it cruises through the vibrant streets of Manhattan. Photo by Sherlyn Roxas
Complementing the Times Square billboard, other tourism initiatives in New York include taxi-top advertisements set to officially launch in mid-December and Philippine-themed holiday displays at the LED windows of the Philippine Center New York.
“Love the Philippines” will also be part of the “Paskong Pinoy” celebration.
These programs are part of the PDOT’s continued efforts to promote the Philippines as a premier travel destination.
For more information about the “Love the Philippines” campaign and the Philippines’ attractions, visit www.philippines.travel or follow @phtourismamericas on Facebook and Instagram.
