‘Hello, Love, Again’ offers aid to typhoon victims in PH
Photo from bernardokath/Instagram
As a number of typhoons left communities in the Philippines reeling over the weekend, the team behind the box-office sensation “Hello, Love, Again” is stepping up to help.
Kathryn Bernardo and Alden Richards have announced that a portion of the movie’s proceeds will be donated to provide relief for typhoon victims.
While fans are flocking to theaters to experience the emotional journey of “Hello, Love, Again,” the team is using its success to bring hope to those affected by calamity.
More than just the numbers, ABS-CBN and GMA Pictures have come together not just for a movie but for a cause given the massive success of the film worldwide.
The film has been a runaway success, breaking multiple records since its release. On Nov. 16, it raked in an unprecedented P131 million in a single day, and on Nov. 18, its total earnings soared to P566 million.
Internationally, the movie is making history as well. Now showing in over 1,000 theaters worldwide, it earned $2.32 million in its North American opening weekend, becoming the highest-grossing Filipino film debut in the region.
It even secured the eighth spot among North America’s weekend top-grossing films.
Directed by Cathy Garcia-Sampana, the follow-up to the 2019 blockbuster brings Bernardo and Richards back as Joy and Ethan, continuing their story from Hong Kong to Canada. The duo is currently in the United States to promote the film.
A well-executed marketing strategy broadened the film’s appeal, focusing on Filipino American audiences while also capturing the interest of Asian American, Hispanic and mainstream movie-goers.
In an Instagram post, Richards expressed his gratitude saying, “It was all worth it, every step of the way! Our Hello, Love, Again journey became memorable and meaningful because of each one of you.”
He added, “Thank you from the bottom of our hearts, for embracing Ethan and Joy with so much love and support once again. Let’s all find our way home, we don’t love you! YOU ALL MADE THIS HAPPEN!”
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In a separate post, Bernardo also expressed her feelings saying, “The amount of support we’ve been receiving is beyond what any of us could have imagined. Maraming salamat po..”
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