7 reasons why businesses need mobile apps
Mobile apps are one of the most powerful marketing tools businesses can have. They are a wonderful tool for reaching a particular target audience since a majority of people have smartphones nowadays.
This, therefore, means that for your business to be successful, you should invest in having a mobile app. Here are the exact reasons why you should consider having an app for your business:
- To Be Visible To Customers
Most people spend their time on their mobile devices. It, therefore, makes sense that if businesses want to be visible to their customers, they should invest in acquiring a mobile app. Having a mobile app means that you will be easily accessible to your customers. Whatever business you may be running, it’s important to be easily accessible to your customers so that if they happen to require anything from you, you can easily sort them out. Delays in communication with your client can really hurt your business.
You should have a “contact us” or messaging feature on your app so that communication with your customers is efficient. Search Engine Optimization and mobile apps go hand in hand to ensure the success of a business. If your app is SEO optimized, it will enable it to rank highly on search engines. This makes it easily visible to customers. If you are not familiar with SEO and how it can help your app, there are many websites that provide tips and advices on SEO for apps.
- To Establish Customer Loyalty
Having an app enables you to build relationships with your customers. You are connected to your customers regardless of what part of the world they may be. This connection is important since it helps cultivate customer loyalty. Having an app means that you are a tap away from your customers. Having loyalty programs, promotions, bonuses, and discounts on your mobile app is a great way to ensure that you are always on your customer’s mind. If your customers are able to order food or pay for your goods or services through your mobile app, it makes their lives easier and you become important to them. This is a great way to build customer loyalty and increase sales.
- It Is An Important Marketing Channel
If you have an important message you want to pass across to your customers, the fastest method to do so is through your app. Sales and promotion messages are a tap away from your customers. If you have new products you want to market, your app is the best channel to use. The beauty of having a mobile app for your customers is that they do not have to remember your web address, they simply go to the installed app on their phones or tablets and are able to access your services.
- Brand Recognition
Having a mobile app for your business is a great way to improve your brand recognition. Brand recognition is a very important aspect of any business so it should be taken with the seriousness it deserves. You can use your mobile app to educate your customers about your brand. Apps can attract the necessary attention your business needs from customers. This makes it possible to widen your audience base and increase sales.
- Competitive Advantage
If you want to stand out from the crowd, then a mobile app is the way to go. Most small businesses do not have mobile apps and if you happen to have one, then this will give you an edge over them. It is even better if you happen to be among the very first businesses to have an app. By the time the rest of the competition tries to catch up, your business will be far ahead in terms of customer loyalty.
- Sales Growth
You can greatly increase your sales by having an app. If you offer a discount, bonus, and promotion push notifications on your app, you can convince customers to purchase your goods or services. For example, if you have an app and there is a coupon on Wayfair products, you will get notified instantly, and purchase the goods before the other users. You can directly contact the users that have your app installed on their devices and motivate them to purchase from you. This especially works for businesses that allow for mobile payments. Instead of customers going to stores to purchase goods, they can simply purchase and make payments online and have the same goods delivered to their doorsteps.
- A Source Of Analytics
If you want to collect vital information for your business from your customers, a mobile app is your best bet. Information for analysis can be can be easily collected by conducting surveys and running polls. It is a great source of first-hand information. You can also track the way customers interact with your app and understand their patterns. This will enable you to come up with ways to make your services even better. It is an important tool to help you understand your customers and their needs.
Every business should consider having an app for their customers if they happen not to have one already. Having an app brings nothing but benefits to your business and the numerous number of app development companies available in the market are always more than willing to help. It’s totally up to you to take that first and totally necessary step.
Rilind Elezaj is an experienced Digital Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Rilind possesses a strong entrepreneurial mindset and has devoted his career to enhancing the sphere of digital marketing. In his methodological approach, Rilind integrates web development and other digital marketing solutions to create hybrid strategies that bring the best results.
Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.