Taylor Swift makes $230 million impact in Japan as Asia tour begins
Record-breaking artist Taylor Swift has once again seized the spotlight as she embarks on her highly anticipated Asia tour, leaving an unforgettable mark in Japan.
Just like her chart-topping albums, spending on tickets, merchandise, accommodations, and related activities is projected to soar to ¥34 billion or $230 million.
The economic impact, calculated by Mitsumasa Etoh, a lecturer at Tokyo City University as reported by Bloomberg, mirrors the success Swift’s tour has seen in other major cities like Denver, where Swifties generated a comparable sum in July.
Throughout the United States, “The Eras” tour has consistently made waves, from triggering seismic sensors in Seattle to catapulting her into the billionaire echelon.
Swift’s Asia tour kicks off with four planned shows, culminating on Saturday. However, it’s her post-concert plans that are igniting the most buzz.
Speculation abounds that she will jet off to Las Vegas after her final show to support her boyfriend, Kansas City Chiefs tight end Travis Kelce, in the Super Bowl.
Fortunately, the Japanese embassy in Washington has reassured fans, affirming that the 17-hour time difference between Japan and the US will facilitate Swift’s timely arrival, quelling any concerns.