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Pistahan Parade and Festival: 25 years of ‘Celebrating our History and Creating our Legacy’

The largest and most exciting celebration of Filipino culture in the U.S returns August 11 and 12, 2018 at Yerba Buena Gardens in San Francisco
01:14 PM July 31, 2018

San Francisco (July 29, 2018) — In its 25th milestone year, the Pistahan Parade and Festival is expected to once again draw tens of thousands of people throughout the weekend of August 11th and 12th at San Francisco’s Yerba Buena Gardens.


This year’s overarching theme is “Celebrating our History and Creating our Legacy,” as we look to honor the predecessors in our community whose shoulders we stand on and honor the past struggles and successes by the Filipino community. We hope to  celebrate our long rich history of struggles and triumphs while also acting as innovators in setting a course for the future, exhibiting a strong voice and sense of cultural pride in our roots.

Organized by Filipino American Arts Exposition (FAAE), Pistahan is one of the marquee annual events in the SOMA neighborhood which has been designated “SOMA Pilipinas” – a Filipino Cultural Heritage District.


Taking place on Saturday, August 11 the Pistahan parade will begin with a 10 a.m. ribbon cutting ceremony at the San Francisco Civic Center. The parade will begin at 11 a.m. and proceed from Civic Center along Market Street to Yerba Buena Gardens.

Among those featured at the parade will be two authentic Philippine jeepneys, San Francisco cable cars, a brigade of Star Wars stormtroopers, Philippine cultural dance groups, marching bands, a human Philippine Flag contingent consisting of Filipino American college student groups from around the Bay Area, and more.

On the sports side, Golden State Warriors, San Francisco Giants and Oakland Athletics Super Fans will gather to form another contingent with Stomper, the A’s mascot leading the way.

Pistahan 25th Anniversary commemorative bandannas will be given away for free (while supplies last) for members of the public who come out to watch the Parade at Market and 7th Streets.

This year’s Pistahan Parade’s Community Grand Marshall is Daly City’s first Filipina Mayor Juslyn Manalo. Joining Manalo will be Jennifer Cabalquinto, CFO of the Golden State Warriors, one of the highest ranking Filipinas in the corporate world.

Pistahan’s Hermano and Hermana mayors this year are John and Rebecca Delgado-Rottman. John is a Superintendent at Hathaway Dinwiddie, who just completed building the Salesforce Tower, the tallest building in San Francisco. Rebecca is a trailblazer in the Filipino American community, and was the first Filipina elected in a city-wide election for the SF Democratic County Central Committee. She recently retired from the Academy of Art University as VP of Community and Government Relations.


Yerba Buena Gardens will offer festival goers a variety of fun and interesting activities, and world-class performances at the Main Stage. Headlining this year’s entertainment are artists traveling all the way from Manila: Martin Nievera and Darren Espanto.

The Festival will also include cultural dances, talented singers, and delicious Philippine cuisine. There will also be many exciting products offered from various festival vendors throughout the weekend.

In addition, the festival has organized seven interactive pavilions celebrating Philippine culture, which are sure to attract the diverse tastes and interests of the public: Art, Culinary, Dance, Sports, Health, Innovation, and Leadership.

For those looking to quench their thirst, the Pistahan Tavern will have refreshing beverages including San Miguel Beer, wines made by Filipino wineries, lambanog (Filipino moonshine) and hard frescoes.

The Pistahan Parade and Festival at Yerba Buena Gardens in San Francisco continues to deliver excitement and entertainment, create memorable experiences and bonds among communities, expand horizons, and above all, inspire pride across the generations of Filipinos in the San Francisco Bay Area.

“I am so proud to be a part of the Pistahan because it is a true embodiment of the Filipino bayanihan spirit,” FAAE President and Pistahan organizer Al Perez said. “The whole event is organized by an all-volunteer group of amazing, dedicated individuals who are passionate about preserving and sharing our heritage and traditions. I would like to invite everyone to come out and check out the Pistahan Parade along Market Street and celebrate our Pinoy Pride!”

Open call for participation 

The Filipino American Arts Exposition would like to invite the public to participate in the Festival. Here are ways to get involved:

1) Be a vendor / have a booth:

Pistahan is currently looking for Philippine-inspired arts & crafts vendors and community booth exhibitors. For booth applications click to our website at For more info, contact: Al Perez, President, Filipino American Arts Exposition,, 415-625-EXPO (3976)

2) Sponsor the festival:

Support THE premiere Bay Area Filipino event and connect with the largest Asian ethnic group in California! Maximize of our many branding and marketing opportunities. For details contact: Al Perez,, 415-625-EXPO (3976).

3) Walk in the parade:

Get your group together and show your Pinoy Pride! Prizes will be awarded to the Best Spirit, Best Dressed, Best Spectacle, Best Performance and Best Overall.

Pistahan founders and planning committee alumni members are invited to join the 25th anniversary reunion, be at the vanguard of the Parade and carry the lead banner when the Parade begins at 11 am.

To participate in the Parade, fill out the form online: > Get Involved > Join the Parade.

4) Volunteer:

Volunteers are needed in the weeks leading up to the Pistahan, and on the day of the event. Join the dynamic Pistahan Volunteer Crew, share your unique talent and skills, give something back to the community and meet lots of cool people who are passionate about promoting the best of Filipino culture. Fill out the short Volunteer Survey at > Get Involved > Volunteer.

For more info, visit Follow them: Parade and Festival; Instagram: @PistahanSF. Email: or call: 415-625-EXPO (3976).


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