From Marikina to LA: Project Hulmahan’s artistic journey continues online

You can now bring home a Project Hulmahan piece on UPAAGLA’s website | Photo from Project Hulmahan Los Angeles/Facebook

As the echoes of Project Hulmahan’s exhibit lingered in Historic Filipinotown, the impactful initiative has expanded its artistic influence from Marikina, Philippines to Los Angeles, California.

While the exhibit captivated audiences earlier this month, the project’s momentum persists online that is set to enchant art enthusiasts until the end of 2024.

During the Nov. 11 exhibit in downtown Los Angeles, over 100 attendees marveled at more than 70 artworks crafted from discarded shoe lasts by artists hailing from the Philippines, Los Angeles, Nevada, New York, and Canada. 

Seven pieces found new homes that night, providing not just artistic delight but also contributing to the project’s noble cause.

Project Hulmahan, initiated by Zena Bernardo and supported by the University of the Philippines Alumni Association of Greater Los Angeles (UPAAGLA), is more than an art-driven initiative, it’s also a testament to creativity fostering community aid. 

The project was conceived during the pandemic when Bernardo observed discarded shoe lasts from shutdown factories. Artists were then called upon to breathe new life into these remnants, raising funds for community kitchens and assisting struggling shoemakers.

Looking forward, Project Hulmahan Los Angeles will continue its mission by utilizing an online store on the UPAAGLA website to extend the availability of these unique pieces. Proceeds from the sale will contribute to community-based food sovereignty, livelihood programs, and art initiatives in the Philippines.

This collaborative effort, led by UPAAGLA president Eric Panuncialman and Project Hulmahan LA chair Dennis Reyes, transcends geographical boundaries and embodies the spirit of bayanihan. 

As the online exhibit unfolds, it invites a global audience to join this creative journey, recognizing the transformative power of art in making a positive impact on communities in need.