Heads up, Disney+ is about to crack down on password sharing in Canada
In a move echoing recent actions by streaming giant Netflix, Disney+ has now joined the crusade against password sharing—and it will begin in Canada.
Last week, Canadian subscribers of the streaming site received a notification announcing the platform’s intent to tighten the reins on account and password sharing, set to take effect on Nov. 1.
The email contains an updated Canadian subscriber agreement that reads, “unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household. ‘Household’ means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein.”
Disney+ asserts that these changes are necessary to protect the integrity of their service and maintain a high-quality viewing experience for all subscribers.
During an August conference call with investors, Disney CEO Bob Iger alluded to intentions of taking measures against password sharing. He mentioned that the company was actively examining strategies to tackle account sharing while simultaneously striving to ensure the profitability of its streaming services.
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These measures are in response to evolving trends in the streaming industry, as companies seek to safeguard their content and increase subscription revenues.
Nevertheless, this shift has raised concerns among Disney+ users accustomed to sharing their accounts with family and friends outside their household.
While the crackdown is specifically for Canadian subscribers for now, it will most likely be also rolled out globally if it provides positive results on their end.