New York-based beauty brand Filipinta makes silog lip balms
 
 
 
 
 
 

Your favorite silog is now in lip balm form

New York-based beauty brand Filipinta is turning our favorite Filipino food into cute cosmetics
/ 08:14 PM July 25, 2023

New York-based beauty brand Filipinta is turning our favorite Filipino food into cute cosmetics—which one is your favorite?

Photo from Filipinta Beauty

If you’ve ever had those days when you’re suddenly craving your favorite ulam and just wish you had it as baon, you’re in for a bit of luck. You can now carry your favorite Filipino food with you (maybe in your tiny purse), thanks to this lip balm collection.

Filipinta—a Filipina-owned, New York-based beauty brand—has been creating a variety of cosmetic products aimed towards highlighting Filipino culture and beauty since 2019.

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What initially started as a passion project boomed into a small business. Filipinta Beauty now carries a line of eyeshadow palettes, jelly eyeshadows, lipsticks, lip balms, and even body butter. Of course, all of them are named after Filipino food—from lumpia and kakanin to nostalgic snacks like iced gems.

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One of their newest collections is the silog lip balm. Each balm looks like a banana leaf-lined plate of sunny side-up egg, ulam like longganisa, and a perfect (tiny) mound of rice. According to Filipinta’s website, this moisturizing balm has a ginger scent.

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Unfortunately, you can’t choose which specific silog to get, but, as they say, it’s random “very much like ordering from a karinderya” where you don’t know what they’re serving for the day.

What else is on the Filipinta menu

The lip balms also come in other designs like siopao (which you can order in large, small, assorted colors, and gyoza varieties), and noodle soup (pancit canton or pancit molo).

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Earlier products on their menu—er, catalog—include balms with Chocnut, White Rabbit, and even butter cookie and ice cream tin-inspired packaging designs, and “iced gems” body butter that looks just like the sweet meringue gems on the nostalgic ’90s snack.

Meanwhile, their eyeshadow palettes come in vibrant hues and metallic tones with quirky shade names like “gulaman” for a shimmery bronze shadow, “pabili po” for a sunny yellow, and “suman” for a golden jelly shimmer.

A great bonus is that most of these products are vegan and cruelty-free.

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TAGS: cosmetics, Filipino food, Trending
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