Snapchat Launches 'My AI' Chatbot | USA

Snapchat Unveils Game-Changing Chatbot ‘My AI,’ Powered by ChatGPT

/ 09:33 AM February 28, 2023

Snapchat recently announced its new chatbot, My AI, enabled by ChatGPT, functions as a digital companion in the app. 

Its parent company Snap said it can “recommend birthday gift ideas for your BFF, plan a hiking trip for a long weekend, suggest a recipe for dinner, or even write a haiku.”

However, it is only available for Snapchat+ subscribers at $3.99 monthly. Soon, it will expand access to all users after it refines the new feature.


What are the features of Snapchat AI?

Snap CEO Evan Spiegel explained the new AI to The Verge. Spiegel described the chatbot as a fast, mobile-friendly version of ChatGPT.

The company restricted its version of OpenAI’s chatbot, making sure it follows trust and safety guidelines. 

It also limited responses like swearing, violence, sexually explicit content, or controversial opinions. 

Moreover, Snap removed many features that caused schools to ban ChatGPT, such as writing academic essays

Try asking it to write an essay, and it will politely decline. Yet, the Snapchat AI interface doesn’t show tips for interacting with it. 

Snapchat AI functions as an online companion that can answer questions and create casual content like poems. 


It seems like an online persona that has an ordinary Snapchat user profile. Yet, it’s different because it has an alien Bitmoji representing it.

In other words, My AI works like another friend inside Snapchat you can chat with, not a search engine. Snap CEO Evan Spiegel explained it this way:

“The big idea is that in addition to talking to our friends and family every day, we’re going to talk to AI every day.”

Snap is one of the first clients of OpenAI’s new developer platform Foundry. It lets companies run the latest GPT-3.5 model with a dedicated computer for large workloads.

Spiegel said Snap would likely integrate large language models (LLMs) from other vendors besides OpenAI. 

Later, it will use the data gathered from Snapchat AI to guide its future artificial intelligence projects. 

The Verge says it could be the start of “a future in which we’re all talking to AI like it’s a person.” 

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TAGS: AI, Snapchat
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