Justin Bieber sells his music catalog for $200 million
 
 
 
 
 
 

Justin Bieber sells his music catalog for $200 million

/ 08:18 AM January 25, 2023

Fifteen years after Justin Bieber started his singing career, he has now sold his entire music rights for $200 million to Hipgnosis Songs. The deal is, so far, the largest sale of rights for other artists of Bieber’s era.

Since the singer’s rise in 2009, Bieber’s success has been relentless. His debut album was My World, followed by My World 2.0 in 2010, which includes his famous single “Baby.” His follow-up album topped the Billboard 200 chart. 

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Overall, Bieber had eight no.1 album, as Billboard reported. This record includes his latest studio release, Justice (2021). Furthermore, Bieber has earned 26 top 10s on the Billboard Hot 100 with eight No.1s. According to Luminate. His albums have created 28 million album units in the US alone. 13.2 million of these are traditional album sales. 

Hipgnosis Songs Capital is a stand-alone entity from the Hipgnosis Songs Fund. The latter has also been making a catalog of classic hits and inviting investors to share some earnings. Merck Mercurials is the man behind both firms. He said top songs could be “more valuable than gold or oil.”

Mercuriadis also added that Bieber’s music was  “arguably the definitive soundtrack of the streaming revolution.” He also said that since Bieber’s fans are still young, earnings will still pour in “60 or 70” years.

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He added, “The beautiful thing about music is that when these songs become hits, they become part of the fabric of our lives, and they live on forever.” 

Justin Bieber’s Epic Songs

In addition, Bieber’s song collections have generated on-demand streams totaling 16.6 million in the US. In short, Hipgnosis Songs Capital has invested a good deal. It now owns the rights for some of the biggest hits, Sorry and Baby

Aside from the rights, the deal also means Hipgnosis will earn every time Bieber’s song is used or streamed on TV, radio, or film. Although the firm didn’t fully disclose the details of the deal, the price is $200 million, according to a BBC report. 

Furthermore, Bieber wasn’t the only star who capitalized on his music. Other artists like Leonard Cohen and Justin Timberlake also sold their stakes to music funds. Both have also closed deals with Hipgnosis Songs.

In addition, this increasing trend is more typical with older artists. Two years ago, Bruce Springsteen and Bob Dylan sold their music rights to Sony. According to reports, Springsteen received $500 for selling his work. 

UMG will still own the music copyrights to Bieber’s works for life. Although the pop star’s share of royalties for his masters will now go to Hipgnosis. Mercuriadis said, “The impact of Justin Bieber on global culture over the last 14 years has truly been remarkable.”

He continued, “At only 28 years of age, he is one of a handful of defining artists of the streaming era that has revitalized the entire music industry, taking a loyal and worldwide audience with him on a journey from teen phenomenon to a culturally important artist. This acquisition ranks among the biggest deals ever made for an artist under the age of 70. Such is the power of this incredible catalog that has almost 82 million monthly listeners and over 30 billion streams on Spotify alone.”

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