Craftmix closes $1.2 M in seed fundraising, announces growing US retail presence in 1300+ stores including Kroger

Craftmix closes $1.2 M in seed fundraising, announces growing US retail presence in 1300+ stores including Kroger

/ 08:08 PM November 24, 2022

Craftmix, a company that’s modernizing craft cocktail mixers with all-natural low-calorie flavors that you can mix in seconds, has closed its seed fundraising round and announced a significant retail presence in the United States. The round consisted of angel investors, including the former founder of Liquid I.V., who all believe deeply in the core problem that Craftmix set out to solve 2 years ago – typical cocktail mixers are full of artificial ingredients, high in sugar, and inconveniently sized making it impossible to take on the go. The founder, JT realized these mixers don’t serve today’s educated and health-conscious consumers, who care about what they are putting in their bodies.


Retailers have also picked up on this consumer trend and many have joined Craftmix on its mission to make low-sugar, flavourful cocktail mix accessible. That’s had a lot to do with the brand’s significant retail growth in the first 2 years of existence. Craftmix has already become Amazon’s preferred cocktail beverage mixer, and they are now listed on popular online grocery stores like and SnackMagic. Their brick-and-mortar presence across the United States is now at 1300+ stores with flagship partnerships like Kroger and hundreds of independent retailers who say their customers love the product.

Jake Tannenbaum, the Founder of Craftmix explains what an accomplishment this is for a company with humble beginnings, “I’m absolutely floored that this round was oversubscribed by such incredible investors. We set out to raise $1M and ended up having to turn down a few investments. It’s such an incredible feeling when such successful, like-minded individuals are overjoyed to invest in a company I’ve built from the ground up. Things haven’t always been easy and there have been countless 16-hour workdays to get here. Not to be cliche, but it’s why I truly believe anything is possible if you really put your mind to it. Seriously, this is the American Dream–I started as a bartender and realized that even I didn’t have the fresh ingredients in my own home to make my friends cocktails when they’d come over. I similarly noticed this problem in various spaces like airplanes, music festivals, and tailgates, where people are drinking but there’s no bartender or ingredients to make a cocktail! Here we are, two years since launch, enabling people to enjoy cocktails and mocktails anywhere, anytime! We’ve served over 2 million cocktails to date, which I’d like to think makes us one of the biggest bars in the US.”


Impressively, Craftmix has made it to this point while barely spending anything on marketing. Now, they look to ramp up digital marketing and awareness tactics to effectively grow the eCommerce and retail channels. The company has also partnered with KeHe, a leading food distributor, to continue developing a nationwide retail footprint.

Starting at $14.99 per pouch, you can enjoy 12 craft cocktails and have the option to start with a variety pack to test flavors or buy any of the individual flavors that include Mango Margarita, Mint Mojito, Blood Orange Mai-Tai, Strawberry Mule, and Passionfruit Paloma. They also ship free anywhere in the United States when the order is above $20.

Craft cocktails also are great for corporate gifting, and if you’d like to order some for your staff to celebrate an upcoming holiday, Craftmix partners with SwagUp. Whether staff is still working in an office, or fully remote, who wouldn’t enjoy some low-sugar drinks to spice up their weekends?


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