Winnipeg Jets hockey team adopts Filipino Heritage logo

The Winnipeg Jets hockey team adopted a Filipino-designed logo for its very first Filipino Heritage Night Nov. 8 during its face-off with the Dallas Stars.

The Jets’ warmup jerseys featured the logo on its inaugural Filipino Heritage Night; they were auctioned off to support Filipino youth initiatives in the community.

Filipino Jets logo is a collaborative design of Jonato Dalayoan, graphic, logo, and mural designer and owner of 4two Design Inc., and Marc Gomez of True North Sports + Entertainment’s Creative Lead, Hockey Branding, according to an NHL.com press announcement.

A hallmark of the logo design is representation of the eight-ray golden sun surrounding the Jets roundel. The Jets’ warmup jerseys featured the logo on Filipino Heritage Night and were auctioned off to support Filipino youth initiatives in the community.

“I tried to make sure it represented our people and the energy we have – so something bold, something fun, something proud,” Dalayoan told the The Hockey News.

The design was “inspired by different patterns such as textiles, tribal patterns, and tattoos – things that represent our culture,” explained Dalayoan.