Image: Facebook via AFP Relaxnews
Facebook has launched a new feature that allows users in the United States to order a meal from restaurants like Chipotle and Five Guys straight from the app.
Users in the U.S. will find a new option called “Order Food” in the Explore menu, represented by a blue and white hamburger or fork and knife.
After tapping on the icon, users can order a meal from participating restaurants through partnerships with food ordering services like EatStreet, Delivery.com, DoorDash, ChowNow and Olo.
For now, the list of national restaurant chains includes Papa John’s, Wingstop, Panera, Jack in the Box, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Five Guys and Jimmy John’s, alongside local eateries.
The feature also categorizes restaurants by cuisines like barbecue, sweet snacks or American fare.
Users place their order from the in-app menu, without leaving Facebook. Other options include pick-up or delivery.
Facebook joins Google and online travel giant TripAdvisor in allowing users to place food orders directly.
In 2015, Google launched a similar service for its mobile app that allowed people to place an order from the search page without having to visit the restaurant’s webpage.
Likewise, TripAdvisor integrated Grubhub’s restaurant network allowing consumers in the U.S. to place a food order from the online food delivery service’s 1,100 restaurant partners.
The new Facebook feature is being rolled out in the U.S. on iOS, Android and desktop. JB
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