McDonald’s rolls out fresh beef burgers in 3,500 U.S. outlets

AP PHOTO

OAK BROOK, Illinois –McDonald’s USA announced that fresh beef, cooked right when ordered, in all Quarter Pounder and Signature Crafted Recipe burgers is now available across approximately 3,500 restaurants in select markets and is on track for rollout to all participating restaurants in the contiguous U.S. by early May*.

The move to fresh beef quarter-pound burgers is the latest in McDonald’s food journey to build a better McDonald’s. It’s also one of the latest customer-led initiatives in the U.S. that builds on several other recent milestones, including All Day Breakfast, committing to only sourcing cage-free eggs by 2025 in the U.S. and serving chicken not treated with antibiotics important to human medicine**.

“The switch to fresh beef quarter-pound burgers is the most significant change to our system and restaurant operations since All Day Breakfast,” said McDonald’s USA President Chris Kempczinski. “Over the past two years, we have been listening to our customers and evolving our business to build a better McDonald’s. We are proud to bring our customers a hotter and juicier quarter-pound burger at the speed and convenience they expect from us.”

In March 2017, McDonald’s USA announced the switch to fresh beef, cooked right when ordered, quarter-pound burgers as a part of a broader commitment to bring customers more craveable and delicious food offerings. The 100% fresh beef quarter-pound burgers are now available in approximately 3,500 restaurants across a number of markets including:

Over the next month, the company will be rapidly completing the transition to fresh beef quarter-pound burgers, cooked right when ordered, in additional markets, including Denver, Houston, Los Angeles, San Francisco, Seattle and more, with full rollout to participating restaurants by early May.

The test markets in Dallas and Tulsa found customers love the hotter and juicier*** fresh beef quarter-pound burgers – the company saw a 90 percent customer satisfaction from customers who order the burgers, and 90 percent intent to repurchase.

All McDonald’s fresh beef quarter-pound burgers use 100 percent beef with absolutely no fillers, additives or preservatives. Quarter-pound burgers include the Quarter Pounder, Quarter Pounder with Cheese, Double Quarter Pounder and Signature Crafted Recipe burgers.
New Signature Crafted Recipe Sandwiches

McDonald’s also continues to innovate its Signature Crafted Recipe sandwiches, which feature premium ingredients and unique flavor combinations. Next month, McDonald’s will introduce another flavorful, premium sandwich – Garlic White Cheddar. The Signature Crafted Recipe sandwich is made with a fresh beef, quarter-pound burger or chicken (Buttermilk Crispy Chicken or Artisan Grilled Chicken) and will be available at participating U.S. restaurants.

• Garlic White Cheddar: A mouthwatering, savory combination of creamy garlic aioli and crispy garlic chips piled up with a juicy tomato slice, crisp iceberg lettuce and real white cheddar cheese. Freshly prepared on a fresh beef quarter-pound burger or your choice of chicken (Buttermilk Crispy Chicken or Artisan Grilled Chicken) on a toasted Artisan Roll.

Other new Signature Crafted Recipes sandwiches are also expected to debut later this year.

* Not available in Alaska, Hawaii or US Territories.

** Farmers still use ionophores, a class of antibiotics that are not prescribed to people, to keep chickens healthy. 

*** Compared to prior ¼ lb. beef patty.

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